What is an immersive experience?
When we talk about an immersive experience, we are referring to creating an environment where viewers can receive a multitude of stimuli and sensations through the different senses.
What strikes us first is usually sound and visual stimuli, but in an immersive experience, the senses of smell, touch and even taste also interact. This makes this type of experience capable of transporting the public to a situation of perception and stimulation that is higher than usual, compared to other types of events and spaces.
An immersive experience is an experience where the message, the concept and the environment are fundamental. In an experience of these characteristics, art, science and technology are blended together, allowing you to escape from a normal state to a state where mentally, physically and sensorially the senses are connected.
Once we have explained what an immersive experience consists of, we will explain where they can be used.
In which contexts can an immersive experience be realised?
As we have said before, an immersive experience stands out for the mix of technology, science and art. We want to give some advice on where it is appropriate to make an immersive experience to get the most out of it.
– In events: the immersive experience is often used in face-to-face events. The main objective of this practice is to get the user to be fascinated so that, in this way, the event is memorable.
– For the presentation of products or services: through the projection of an immersive experience, the user will be able to see graphically and visually how a certain product or service works, they will be able to better understand the characteristics and advantages, and it will also position the brand in a privileged place in the user’s mind. That is why big brands use it to launch new product lines or to present new collections.
– In the classroom: immersive learning is a way for students to replicate scenes that occur in the real world to enhance learning experiences. Through this methodology, students can simulate situations that in real life would be difficult to replicate or reproduce. It can be a powerful pedagogical tool because students acquire information better after experiencing what they are learning.
How does an immersive experience work?
By means of a master player, it allows to control and synchronise very quickly, specifically to the thousandth of a second and with total accuracy, all the signals that the different players project the video. There is also a system in multi-screen format that can take advantage of the infrastructure already equipped, being able to carry out events in person and live.
Having said this, we now come to the subject of sound, a very important factor as it is what makes each of the users who participate in the experience enjoy it and become immersed in it. In the case of the immersive spaces created, we have an audio system that is distributed throughout the room, specifically there is a set of subwoofers installed, whose function is to enhance the sounds and the lower frequencies. By means of the digital process called DSP, the sound in the room can reach more than 5,000 watts.
As for the automated management of the room, both the video and the sound are subject to an advanced control system that allows for individualised management of each piece of equipment. Basically, we are talking about the individualised management of the projectors.
In short, creating immersive experiences is an innovative way to present projects, products, services or to better sell your brand. It is a useful and totally innovative tool. Many companies are already using immersive experiences to improve brand perception among their audience.
At Ditec we are experts in creating immersive experiences. Contact our team for information with no obligation.
We are 25 years old!
We are celebrating!
We have been designing and developing audiovisual solutions in different sectors for 25 years.
During our trajectory in the sector, technologies have been changing, making us participants in this evolution as well, not only as a company, but also as people. Our goal has always been to be a benchmark in the market with good practices and always offer the best solution to our customers according to their needs.
Ditec Comunicaciones was born in 1996 with 3 people, our General Manager José María Grau, our Operations Manager Juan Carlos Grau and Carmen Cabezali for the administration and finance area, a family business indeed!
In 1998, Ditec began its diversification, with the service and rental of audiovisual equipment for all kinds of events, since in the beginning it was only focused on AV projects and installations.
In 2010 a new addition joins the Ditec group under the AIS brand, experts in medical transmissions and simultaneous translation based in Madrid.
En 2013, Ditec joins the Congres Rental Network, a worldwide network of audiovisual experts, as the only representative in Spain, as a specialist member in conference and simultaneous interpretation solutions.
En 2014, Ditec is expanding exponentially thanks to its clearly differentiated Services and Solutions divisions.
En 2016, Ditec rebranded, creating a new company concept, adding new areas of specialisation in the sector and providing more specific solutions, such as Videocommunications and Medical. These four divisions have been maintained to this day.
Desde el 2018 Ditec joins another global alliance, the PSNI, made up of a selection of the world’s best integrators.
Iremos actualizando más información acerca de nuestro 25º aniversario, ¡Así que no os olvidéis de en seguirnos en nuestras redes sociales!
New Ditec Medical website Launched
We are very proud to be able to share it with you.
· Thank you for your support
· Thank you for your recommendations
· Thank you for placing your trust in us
Aimed at public hospitals, private hospitals, health centers, clinics, universities, official schools in the health sector.
VISIT our NEw WEBsite!
At Ditec Communications, we are launching a new workspace. After more than 20 years in the centre of Barcelona we have decided to move to the outskirts of Barcelona, specifically to Avenida Eduard Maristany in Badalona in front of the sea.
The Sicily headquarters will remain for the Medical area team, both commercial, engineering and development, as well as Management, Administration, Marketing and Human Resources.
The Audiovisual Integration and Events and Congresses divisions will move entirely with the commercial, production and technical teams, as well as all the rental material.
The building has an area of 800m2 between the Warehouse and Office floors, an open space with good sunlight and views of the sea and the mythical three fireplaces.
The offices are already operative, and by the end of July all the material in the warehouse will have been moved.
The exact address of the new space is Avenida. Eduard Maristany, 364 Nave 16 08918 Badalona
teleworking and communication in companies
At Ditec Comunicaciones, aware of the current situation we are experiencing, we offer all our experience in Video Communications with flexible solutions which will facilitate the continuity of the business activity.
Solutions adapted to the specific needs of teleworking and communication in companies.
We are at your disposal for personalized advice.
Member of the Week!
We have been named Member of the Week by the PSNI. Don’t miss the full article they dedicated to us!
You can read the article here
Ditec Internal Meeting Communications
These last few days we have been at the Annual Internal Meeting of the Management Committee and Area Officers.
Congress Rental Network – Moscow
We are back from the Congress Rental Network AGM this time in Moscow with the best professionals in Audiovisual services.
Congratulations to our colleagues from Congress Rental for being the member of the year and also to Congress Colombia for being the new Hosts for 2021!
New daylight saving time!
It will be Closed from 5 to 18 August and Open from 19 to 30 with a working day from 8.30 to 14.30.
Take advantage to rest and enjoy a good holiday! 😎🏖️
Discovering Ditec Medical
The magazine Integración Audiovisual interviewed two members of the Engineering Department of Ditec Comunicaciones to know in more detail our Medical solutions area. In the interview we go deeper into our ORisTIC Management platform and the development of our own Intelligent Operating Rooms solution.
You can read the full interview below