When we talk about an immersive experience, we are referring to creating an environment where viewers can receive a multitude of stimuli and sensations through the different senses.

What strikes us first is usually sound and visual stimuli, but in an immersive experience, the senses of smell, touch and even taste also interact. This makes this type of experience capable of transporting the public to a situation of perception and stimulation that is higher than usual, compared to other types of events and spaces.

An immersive experience is an experience where the message, the concept and the environment are fundamental. In an experience of these characteristics, art, science and technology are blended together, allowing you to escape from a normal state to a state where mentally, physically and sensorially the senses are connected.

Once we have explained what an immersive experience consists of, we will explain where they can be used.

 

In which contexts can an immersive experience be realised?

As we have said before, an immersive experience stands out for the mix of technology, science and art. We want to give some advice on where it is appropriate to make an immersive experience to get the most out of it.

– In events: the immersive experience is often used in face-to-face events. The main objective of this practice is to get the user to be fascinated so that, in this way, the event is memorable.

– For the presentation of products or services: through the projection of an immersive experience, the user will be able to see graphically and visually how a certain product or service works, they will be able to better understand the characteristics and advantages, and it will also position the brand in a privileged place in the user’s mind. That is why big brands use it to launch new product lines or to present new collections.

– In the classroom: immersive learning is a way for students to replicate scenes that occur in the real world to enhance learning experiences. Through this methodology, students can simulate situations that in real life would be difficult to replicate or reproduce. It can be a powerful pedagogical tool because students acquire information better after experiencing what they are learning.

 

How does an immersive experience work?

By means of a master player, it allows to control and synchronise very quickly, specifically to the thousandth of a second and with total accuracy, all the signals that the different players project the video. There is also a system in multi-screen format that can take advantage of the infrastructure already equipped, being able to carry out events in person and live.

Having said this, we now come to the subject of sound, a very important factor as it is what makes each of the users who participate in the experience enjoy it and become immersed in it. In the case of the immersive spaces created, we have an audio system that is distributed throughout the room, specifically there is a set of subwoofers installed, whose function is to enhance the sounds and the lower frequencies. By means of the digital process called DSP, the sound in the room can reach more than 5,000 watts.
As for the automated management of the room, both the video and the sound are subject to an advanced control system that allows for individualised management of each piece of equipment. Basically, we are talking about the individualised management of the projectors.

In short, creating immersive experiences is an innovative way to present projects, products, services or to better sell your brand. It is a useful and totally innovative tool. Many companies are already using immersive experiences to improve brand perception among their audience.

 

At Ditec we are experts in creating immersive experiences. Contact our team for information with no obligation.

 

When we talk about an immersive experience, we are referring to creating an environment where viewers can receive a multitude of stimuli and sensations through the different senses.

What strikes us first is usually sound and visual stimuli, but in an immersive experience, the senses of smell, touch and even taste also interact. This makes this type of experience capable of transporting the public to a situation of perception and stimulation that is higher than usual, compared to other types of events and spaces.

An immersive experience is an experience where the message, the concept and the environment are fundamental. In an experience of these characteristics, art, science and technology are blended together, allowing you to escape from a normal state to a state where mentally, physically and sensorially the senses are connected.

Once we have explained what an immersive experience consists of, we will explain where they can be used.

 

In which contexts can an immersive experience be realised?

As we have said before, an immersive experience stands out for the mix of technology, science and art. We want to give some advice on where it is appropriate to make an immersive experience to get the most out of it.

– In events: the immersive experience is often used in face-to-face events. The main objective of this practice is to get the user to be fascinated so that, in this way, the event is memorable.

– For the presentation of products or services: through the projection of an immersive experience, the user will be able to see graphically and visually how a certain product or service works, they will be able to better understand the characteristics and advantages, and it will also position the brand in a privileged place in the user’s mind. That is why big brands use it to launch new product lines or to present new collections.

– In the classroom: immersive learning is a way for students to replicate scenes that occur in the real world to enhance learning experiences. Through this methodology, students can simulate situations that in real life would be difficult to replicate or reproduce. It can be a powerful pedagogical tool because students acquire information better after experiencing what they are learning.

 

How does an immersive experience work?

By means of a master player, it allows to control and synchronise very quickly, specifically to the thousandth of a second and with total accuracy, all the signals that the different players project the video. There is also a system in multi-screen format that can take advantage of the infrastructure already equipped, being able to carry out events in person and live.

Having said this, we now come to the subject of sound, a very important factor as it is what makes each of the users who participate in the experience enjoy it and become immersed in it. In the case of the immersive spaces created, we have an audio system that is distributed throughout the room, specifically there is a set of subwoofers installed, whose function is to enhance the sounds and the lower frequencies. By means of the digital process called DSP, the sound in the room can reach more than 5,000 watts.
As for the automated management of the room, both the video and the sound are subject to an advanced control system that allows for individualised management of each piece of equipment. Basically, we are talking about the individualised management of the projectors.

In short, creating immersive experiences is an innovative way to present projects, products, services or to better sell your brand. It is a useful and totally innovative tool. Many companies are already using immersive experiences to improve brand perception among their audience.

 

At Ditec we are experts in creating immersive experiences. Contact our team for information with no obligation.

 

When we talk about an immersive experience, we are referring to creating an environment where viewers can receive a multitude of stimuli and sensations through the different senses.

What strikes us first is usually sound and visual stimuli, but in an immersive experience, the senses of smell, touch and even taste also interact. This makes this type of experience capable of transporting the public to a situation of perception and stimulation that is higher than usual, compared to other types of events and spaces.

An immersive experience is an experience where the message, the concept and the environment are fundamental. In an experience of these characteristics, art, science and technology are blended together, allowing you to escape from a normal state to a state where mentally, physically and sensorially the senses are connected.

Once we have explained what an immersive experience consists of, we will explain where they can be used.

 

In which contexts can an immersive experience be realised?

As we have said before, an immersive experience stands out for the mix of technology, science and art. We want to give some advice on where it is appropriate to make an immersive experience to get the most out of it.

– In events: the immersive experience is often used in face-to-face events. The main objective of this practice is to get the user to be fascinated so that, in this way, the event is memorable.

– For the presentation of products or services: through the projection of an immersive experience, the user will be able to see graphically and visually how a certain product or service works, they will be able to better understand the characteristics and advantages, and it will also position the brand in a privileged place in the user’s mind. That is why big brands use it to launch new product lines or to present new collections.

– In the classroom: immersive learning is a way for students to replicate scenes that occur in the real world to enhance learning experiences. Through this methodology, students can simulate situations that in real life would be difficult to replicate or reproduce. It can be a powerful pedagogical tool because students acquire information better after experiencing what they are learning.

 

How does an immersive experience work?

By means of a master player, it allows to control and synchronise very quickly, specifically to the thousandth of a second and with total accuracy, all the signals that the different players project the video. There is also a system in multi-screen format that can take advantage of the infrastructure already equipped, being able to carry out events in person and live.

Having said this, we now come to the subject of sound, a very important factor as it is what makes each of the users who participate in the experience enjoy it and become immersed in it. In the case of the immersive spaces created, we have an audio system that is distributed throughout the room, specifically there is a set of subwoofers installed, whose function is to enhance the sounds and the lower frequencies. By means of the digital process called DSP, the sound in the room can reach more than 5,000 watts.
As for the automated management of the room, both the video and the sound are subject to an advanced control system that allows for individualised management of each piece of equipment. Basically, we are talking about the individualised management of the projectors.

In short, creating immersive experiences is an innovative way to present projects, products, services or to better sell your brand. It is a useful and totally innovative tool. Many companies are already using immersive experiences to improve brand perception among their audience.

 

At Ditec we are experts in creating immersive experiences. Contact our team for information with no obligation.

 

When we talk about an immersive experience, we are referring to creating an environment where viewers can receive a multitude of stimuli and sensations through the different senses.

What strikes us first is usually sound and visual stimuli, but in an immersive experience, the senses of smell, touch and even taste also interact. This makes this type of experience capable of transporting the public to a situation of perception and stimulation that is higher than usual, compared to other types of events and spaces.

An immersive experience is an experience where the message, the concept and the environment are fundamental. In an experience of these characteristics, art, science and technology are blended together, allowing you to escape from a normal state to a state where mentally, physically and sensorially the senses are connected.

Once we have explained what an immersive experience consists of, we will explain where they can be used.

 

In which contexts can an immersive experience be realised?

As we have said before, an immersive experience stands out for the mix of technology, science and art. We want to give some advice on where it is appropriate to make an immersive experience to get the most out of it.

– In events: the immersive experience is often used in face-to-face events. The main objective of this practice is to get the user to be fascinated so that, in this way, the event is memorable.

– For the presentation of products or services: through the projection of an immersive experience, the user will be able to see graphically and visually how a certain product or service works, they will be able to better understand the characteristics and advantages, and it will also position the brand in a privileged place in the user’s mind. That is why big brands use it to launch new product lines or to present new collections.

– In the classroom: immersive learning is a way for students to replicate scenes that occur in the real world to enhance learning experiences. Through this methodology, students can simulate situations that in real life would be difficult to replicate or reproduce. It can be a powerful pedagogical tool because students acquire information better after experiencing what they are learning.

 

How does an immersive experience work?

By means of a master player, it allows to control and synchronise very quickly, specifically to the thousandth of a second and with total accuracy, all the signals that the different players project the video. There is also a system in multi-screen format that can take advantage of the infrastructure already equipped, being able to carry out events in person and live.

Having said this, we now come to the subject of sound, a very important factor as it is what makes each of the users who participate in the experience enjoy it and become immersed in it. In the case of the immersive spaces created, we have an audio system that is distributed throughout the room, specifically there is a set of subwoofers installed, whose function is to enhance the sounds and the lower frequencies. By means of the digital process called DSP, the sound in the room can reach more than 5,000 watts.
As for the automated management of the room, both the video and the sound are subject to an advanced control system that allows for individualised management of each piece of equipment. Basically, we are talking about the individualised management of the projectors.

In short, creating immersive experiences is an innovative way to present projects, products, services or to better sell your brand. It is a useful and totally innovative tool. Many companies are already using immersive experiences to improve brand perception among their audience.

 

At Ditec we are experts in creating immersive experiences. Contact our team for information with no obligation.

 

When we talk about an immersive experience, we are referring to creating an environment where viewers can receive a multitude of stimuli and sensations through the different senses.

What strikes us first is usually sound and visual stimuli, but in an immersive experience, the senses of smell, touch and even taste also interact. This makes this type of experience capable of transporting the public to a situation of perception and stimulation that is higher than usual, compared to other types of events and spaces.

An immersive experience is an experience where the message, the concept and the environment are fundamental. In an experience of these characteristics, art, science and technology are blended together, allowing you to escape from a normal state to a state where mentally, physically and sensorially the senses are connected.

Once we have explained what an immersive experience consists of, we will explain where they can be used.

 

In which contexts can an immersive experience be realised?

As we have said before, an immersive experience stands out for the mix of technology, science and art. We want to give some advice on where it is appropriate to make an immersive experience to get the most out of it.

– In events: the immersive experience is often used in face-to-face events. The main objective of this practice is to get the user to be fascinated so that, in this way, the event is memorable.

– For the presentation of products or services: through the projection of an immersive experience, the user will be able to see graphically and visually how a certain product or service works, they will be able to better understand the characteristics and advantages, and it will also position the brand in a privileged place in the user’s mind. That is why big brands use it to launch new product lines or to present new collections.

– In the classroom: immersive learning is a way for students to replicate scenes that occur in the real world to enhance learning experiences. Through this methodology, students can simulate situations that in real life would be difficult to replicate or reproduce. It can be a powerful pedagogical tool because students acquire information better after experiencing what they are learning.

 

How does an immersive experience work?

By means of a master player, it allows to control and synchronise very quickly, specifically to the thousandth of a second and with total accuracy, all the signals that the different players project the video. There is also a system in multi-screen format that can take advantage of the infrastructure already equipped, being able to carry out events in person and live.

Having said this, we now come to the subject of sound, a very important factor as it is what makes each of the users who participate in the experience enjoy it and become immersed in it. In the case of the immersive spaces created, we have an audio system that is distributed throughout the room, specifically there is a set of subwoofers installed, whose function is to enhance the sounds and the lower frequencies. By means of the digital process called DSP, the sound in the room can reach more than 5,000 watts.
As for the automated management of the room, both the video and the sound are subject to an advanced control system that allows for individualised management of each piece of equipment. Basically, we are talking about the individualised management of the projectors.

In short, creating immersive experiences is an innovative way to present projects, products, services or to better sell your brand. It is a useful and totally innovative tool. Many companies are already using immersive experiences to improve brand perception among their audience.

 

At Ditec we are experts in creating immersive experiences. Contact our team for information with no obligation.

 

When we talk about an immersive experience, we are referring to creating an environment where viewers can receive a multitude of stimuli and sensations through the different senses.

What strikes us first is usually sound and visual stimuli, but in an immersive experience, the senses of smell, touch and even taste also interact. This makes this type of experience capable of transporting the public to a situation of perception and stimulation that is higher than usual, compared to other types of events and spaces.

An immersive experience is an experience where the message, the concept and the environment are fundamental. In an experience of these characteristics, art, science and technology are blended together, allowing you to escape from a normal state to a state where mentally, physically and sensorially the senses are connected.

Once we have explained what an immersive experience consists of, we will explain where they can be used.

 

In which contexts can an immersive experience be realised?

As we have said before, an immersive experience stands out for the mix of technology, science and art. We want to give some advice on where it is appropriate to make an immersive experience to get the most out of it.

– In events: the immersive experience is often used in face-to-face events. The main objective of this practice is to get the user to be fascinated so that, in this way, the event is memorable.

– For the presentation of products or services: through the projection of an immersive experience, the user will be able to see graphically and visually how a certain product or service works, they will be able to better understand the characteristics and advantages, and it will also position the brand in a privileged place in the user’s mind. That is why big brands use it to launch new product lines or to present new collections.

– In the classroom: immersive learning is a way for students to replicate scenes that occur in the real world to enhance learning experiences. Through this methodology, students can simulate situations that in real life would be difficult to replicate or reproduce. It can be a powerful pedagogical tool because students acquire information better after experiencing what they are learning.

 

How does an immersive experience work?

By means of a master player, it allows to control and synchronise very quickly, specifically to the thousandth of a second and with total accuracy, all the signals that the different players project the video. There is also a system in multi-screen format that can take advantage of the infrastructure already equipped, being able to carry out events in person and live.

Having said this, we now come to the subject of sound, a very important factor as it is what makes each of the users who participate in the experience enjoy it and become immersed in it. In the case of the immersive spaces created, we have an audio system that is distributed throughout the room, specifically there is a set of subwoofers installed, whose function is to enhance the sounds and the lower frequencies. By means of the digital process called DSP, the sound in the room can reach more than 5,000 watts.
As for the automated management of the room, both the video and the sound are subject to an advanced control system that allows for individualised management of each piece of equipment. Basically, we are talking about the individualised management of the projectors.

In short, creating immersive experiences is an innovative way to present projects, products, services or to better sell your brand. It is a useful and totally innovative tool. Many companies are already using immersive experiences to improve brand perception among their audience.

 

At Ditec we are experts in creating immersive experiences. Contact our team for information with no obligation.

 

When we talk about an immersive experience, we are referring to creating an environment where viewers can receive a multitude of stimuli and sensations through the different senses.

What strikes us first is usually sound and visual stimuli, but in an immersive experience, the senses of smell, touch and even taste also interact. This makes this type of experience capable of transporting the public to a situation of perception and stimulation that is higher than usual, compared to other types of events and spaces.

An immersive experience is an experience where the message, the concept and the environment are fundamental. In an experience of these characteristics, art, science and technology are blended together, allowing you to escape from a normal state to a state where mentally, physically and sensorially the senses are connected.

Once we have explained what an immersive experience consists of, we will explain where they can be used.

 

In which contexts can an immersive experience be realised?

As we have said before, an immersive experience stands out for the mix of technology, science and art. We want to give some advice on where it is appropriate to make an immersive experience to get the most out of it.

– In events: the immersive experience is often used in face-to-face events. The main objective of this practice is to get the user to be fascinated so that, in this way, the event is memorable.

– For the presentation of products or services: through the projection of an immersive experience, the user will be able to see graphically and visually how a certain product or service works, they will be able to better understand the characteristics and advantages, and it will also position the brand in a privileged place in the user’s mind. That is why big brands use it to launch new product lines or to present new collections.

– In the classroom: immersive learning is a way for students to replicate scenes that occur in the real world to enhance learning experiences. Through this methodology, students can simulate situations that in real life would be difficult to replicate or reproduce. It can be a powerful pedagogical tool because students acquire information better after experiencing what they are learning.

 

How does an immersive experience work?

By means of a master player, it allows to control and synchronise very quickly, specifically to the thousandth of a second and with total accuracy, all the signals that the different players project the video. There is also a system in multi-screen format that can take advantage of the infrastructure already equipped, being able to carry out events in person and live.

Having said this, we now come to the subject of sound, a very important factor as it is what makes each of the users who participate in the experience enjoy it and become immersed in it. In the case of the immersive spaces created, we have an audio system that is distributed throughout the room, specifically there is a set of subwoofers installed, whose function is to enhance the sounds and the lower frequencies. By means of the digital process called DSP, the sound in the room can reach more than 5,000 watts.
As for the automated management of the room, both the video and the sound are subject to an advanced control system that allows for individualised management of each piece of equipment. Basically, we are talking about the individualised management of the projectors.

In short, creating immersive experiences is an innovative way to present projects, products, services or to better sell your brand. It is a useful and totally innovative tool. Many companies are already using immersive experiences to improve brand perception among their audience.

 

At Ditec we are experts in creating immersive experiences. Contact our team for information with no obligation.

 

 

Con la llegada de la pandemia muchas empresas han acelerado su proceso de digitalización, esto también ha influido en cómo las empresas se comunican. La imposibilidad de realizar eventos presenciales ha provocado un cambio de paradigma, favoreciendo la aparición de los eventos híbridos y virtuales.

 

Este tipo de eventos permite conectar personas y lugares que físicamente se encuentran alejados. Estos últimos dos años hemos visto cómo numerosos eventos han cambiado el formato en que se realizaban, desde entregas de premios hasta conciertos. Los eventos híbridos y virtuales han ganado relevancia, a pesar de que las medidas de seguridad sanitarias se han relajado este tipo de eventos siguen siendo muy populares por su eficiencia comunicativa, su dinamismo y las infinitas posibilidades que plantea. Aún estamos en una etapa inicial, pero en los siguientes años veremos cómo este tipo de eventos se convierten en algo habitual en nuestro día a día.

 

Antes de continuar, os explicaremos cuales son las principales características de estos dos tipos de eventos:

 

Principales características de los eventos híbridos y los eventos virtuales

 

En primer lugar, decir que los eventos virtuales, son eventos que son retransmitidos 100% mediante videoconferencia, streaming, y plataformas online, y no se tiene en cuenta donde se encuentran los interlocutores del evento.

 

En cambio los eventos híbridos, hablamos de eventos que se emiten en directo pero que combinan elementos de forma presencial con elementos digitales. Con esta mecánica, se permite la participación de todos los asistentes, independientemente de donde se encuentren.

 

Una vez dicho esto, las principales diferencias son:

-Límite de participantes: tanto en los eventos virtuales como en los híbridos, no hay límite de participantes. Solamente los que el organizador defina como público real y potencial.

-Cercanía: en un evento virtual, la cercanía se pierde y el trato es menos personalizado. En cambio, en un evento híbrido, el trato es más cercano pero no llega al que se puede tener en un evento completamente presencial.

-Ahorro en costes y rentabilidad: el ahorro en costes en un evento virtual en comparación con un evento físico es elevado, ya que no se necesita de ningún espacio para realizar el evento, tampoco hace falta contratar a tanto personal ni hoteles y cáterings.

-Barreras geográficas: ni en los eventos híbridos ni en los virtuales, encontramos barreras geográficas, ya que lo que realmente se necesita es un ordenador, tablet o móvil para poder seguir el evento, incluso para los mismos ponentes.

-Engagement: el engagement en los eventos híbridos y virtuales puede llegar a ser mayor que en un evento presencial, ya que se habilitan mecanismos para que la gente pueda interactuar de forma sencilla. Además, puede llegar a tener un alcance mucho más elevado     en función del poder de convocatoria.

-Seguridad sanitaria: en los eventos virtuales la seguridad sanitaria es completa. Los asistentes no tienen que relacionarse presencialmente con ninguna otra persona. En los eventos híbridos, la seguridad dependerá de la empresa organizadora.

-Ahorro en tiempo y flexibilidad: Al no haber desplazamientos, se ahorra una buena parte del tiempo en movilidad, además de que podemos conectarnos desde cualquier sitio y desde cualquier herramienta como ordenador, Tablet, móvil, etc.

-Impacto visual: por lo que respecta al impacto visual, nunca podrá compararse con el presencial, pero de forma híbrida tendremos que los asistentes presenciales tendrán un tipo de impacto y los virtuales otra, aunque también hay fórmulas para sorprender en eventos virtuales.

-Tiempo de preparación: tanto para un tipo de evento como para el otro, el tiempo de preproducción paradójicamente augmenta, ya que hay cosas que presencialmente se pueden cubrir con los audiovisuales, y que de repente hay que encontrar otra forma de implementarlo en formato virtual e híbrido.

 

Tanto por las opiniones de los participantes como por las tendencias, vemos que en la actualidad y en un futuro, tanto los eventos virtuales como los híbridos, pueden llegar a ser muy útiles. Ya que como hemos comentado anteriormente, hay gente les parece un formato más entretenido, más experiencial e innovador, y en consecuencia, les parece más fácil aprender contenidos mediante este tipo de eventos. Entonces, aquí vemos que realizar un evento virtual o híbrido, en muchas ocasiones (no en todas), es la mejor forma para llegar a tener más espectadores en el evento.

 

En definitiva, los eventos híbridos y los eventos virtuales son una alternativa viable actualmente, original e innovadora a la organización de acontecimientos, reuniones e incluso congresos.

 

En Ditec somos expertos tanto en la creación de eventos virtuales como en la de híbridos. Contacta con nuestro equipo de expertos para obtener información sin ningún tipo de compromiso.

 

Con la llegada de la pandemia muchas empresas han acelerado su proceso de digitalización, esto también ha influido en cómo las empresas se comunican. La imposibilidad de realizar eventos presenciales ha provocado un cambio de paradigma, favoreciendo la aparición de los eventos híbridos y virtuales.

 

Este tipo de eventos permite conectar personas y lugares que físicamente se encuentran alejados. Estos últimos dos años hemos visto cómo numerosos eventos han cambiado el formato en que se realizaban, desde entregas de premios hasta conciertos. Los eventos híbridos y virtuales han ganado relevancia, a pesar de que las medidas de seguridad sanitarias se han relajado este tipo de eventos siguen siendo muy populares por su eficiencia comunicativa, su dinamismo y las infinitas posibilidades que plantea. Aún estamos en una etapa inicial, pero en los siguientes años veremos cómo este tipo de eventos se convierten en algo habitual en nuestro día a día.

 

Antes de continuar, os explicaremos cuales son las principales características de estos dos tipos de eventos:

 

Principales características de los eventos híbridos y los eventos virtuales

 

En primer lugar, decir que los eventos virtuales, son eventos que son retransmitidos 100% mediante videoconferencia, streaming, y plataformas online, y no se tiene en cuenta donde se encuentran los interlocutores del evento.

 

En cambio los eventos híbridos, hablamos de eventos que se emiten en directo pero que combinan elementos de forma presencial con elementos digitales. Con esta mecánica, se permite la participación de todos los asistentes, independientemente de donde se encuentren.

 

Una vez dicho esto, las principales diferencias son:

-Límite de participantes: tanto en los eventos virtuales como en los híbridos, no hay límite de participantes. Solamente los que el organizador defina como público real y potencial.

-Cercanía: en un evento virtual, la cercanía se pierde y el trato es menos personalizado. En cambio, en un evento híbrido, el trato es más cercano pero no llega al que se puede tener en un evento completamente presencial.

-Ahorro en costes y rentabilidad: el ahorro en costes en un evento virtual en comparación con un evento físico es elevado, ya que no se necesita de ningún espacio para realizar el evento, tampoco hace falta contratar a tanto personal ni hoteles y cáterings.

-Barreras geográficas: ni en los eventos híbridos ni en los virtuales, encontramos barreras geográficas, ya que lo que realmente se necesita es un ordenador, tablet o móvil para poder seguir el evento, incluso para los mismos ponentes.

-Engagement: el engagement en los eventos híbridos y virtuales puede llegar a ser mayor que en un evento presencial, ya que se habilitan mecanismos para que la gente pueda interactuar de forma sencilla. Además, puede llegar a tener un alcance mucho más elevado     en función del poder de convocatoria.

-Seguridad sanitaria: en los eventos virtuales la seguridad sanitaria es completa. Los asistentes no tienen que relacionarse presencialmente con ninguna otra persona. En los eventos híbridos, la seguridad dependerá de la empresa organizadora.

-Ahorro en tiempo y flexibilidad: Al no haber desplazamientos, se ahorra una buena parte del tiempo en movilidad, además de que podemos conectarnos desde cualquier sitio y desde cualquier herramienta como ordenador, Tablet, móvil, etc.

-Impacto visual: por lo que respecta al impacto visual, nunca podrá compararse con el presencial, pero de forma híbrida tendremos que los asistentes presenciales tendrán un tipo de impacto y los virtuales otra, aunque también hay fórmulas para sorprender en eventos virtuales.

-Tiempo de preparación: tanto para un tipo de evento como para el otro, el tiempo de preproducción paradójicamente augmenta, ya que hay cosas que presencialmente se pueden cubrir con los audiovisuales, y que de repente hay que encontrar otra forma de implementarlo en formato virtual e híbrido.

 

Tanto por las opiniones de los participantes como por las tendencias, vemos que en la actualidad y en un futuro, tanto los eventos virtuales como los híbridos, pueden llegar a ser muy útiles. Ya que como hemos comentado anteriormente, hay gente les parece un formato más entretenido, más experiencial e innovador, y en consecuencia, les parece más fácil aprender contenidos mediante este tipo de eventos. Entonces, aquí vemos que realizar un evento virtual o híbrido, en muchas ocasiones (no en todas), es la mejor forma para llegar a tener más espectadores en el evento.

 

En definitiva, los eventos híbridos y los eventos virtuales son una alternativa viable actualmente, original e innovadora a la organización de acontecimientos, reuniones e incluso congresos.

 

En Ditec somos expertos tanto en la creación de eventos virtuales como en la de híbridos. Contacta con nuestro equipo de expertos para obtener información sin ningún tipo de compromiso.

 

Con la llegada de la pandemia muchas empresas han acelerado su proceso de digitalización, esto también ha influido en cómo las empresas se comunican. La imposibilidad de realizar eventos presenciales ha provocado un cambio de paradigma, favoreciendo la aparición de los eventos híbridos y virtuales.

 

Este tipo de eventos permite conectar personas y lugares que físicamente se encuentran alejados. Estos últimos dos años hemos visto cómo numerosos eventos han cambiado el formato en que se realizaban, desde entregas de premios hasta conciertos. Los eventos híbridos y virtuales han ganado relevancia, a pesar de que las medidas de seguridad sanitarias se han relajado este tipo de eventos siguen siendo muy populares por su eficiencia comunicativa, su dinamismo y las infinitas posibilidades que plantea. Aún estamos en una etapa inicial, pero en los siguientes años veremos cómo este tipo de eventos se convierten en algo habitual en nuestro día a día.

 

Antes de continuar, os explicaremos cuales son las principales características de estos dos tipos de eventos:

 

Principales características de los eventos híbridos y los eventos virtuales

 

En primer lugar, decir que los eventos virtuales, son eventos que son retransmitidos 100% mediante videoconferencia, streaming, y plataformas online, y no se tiene en cuenta donde se encuentran los interlocutores del evento.

 

En cambio los eventos híbridos, hablamos de eventos que se emiten en directo pero que combinan elementos de forma presencial con elementos digitales. Con esta mecánica, se permite la participación de todos los asistentes, independientemente de donde se encuentren.

 

Una vez dicho esto, las principales diferencias son:

-Límite de participantes: tanto en los eventos virtuales como en los híbridos, no hay límite de participantes. Solamente los que el organizador defina como público real y potencial.

-Cercanía: en un evento virtual, la cercanía se pierde y el trato es menos personalizado. En cambio, en un evento híbrido, el trato es más cercano pero no llega al que se puede tener en un evento completamente presencial.

-Ahorro en costes y rentabilidad: el ahorro en costes en un evento virtual en comparación con un evento físico es elevado, ya que no se necesita de ningún espacio para realizar el evento, tampoco hace falta contratar a tanto personal ni hoteles y cáterings.

-Barreras geográficas: ni en los eventos híbridos ni en los virtuales, encontramos barreras geográficas, ya que lo que realmente se necesita es un ordenador, tablet o móvil para poder seguir el evento, incluso para los mismos ponentes.

-Engagement: el engagement en los eventos híbridos y virtuales puede llegar a ser mayor que en un evento presencial, ya que se habilitan mecanismos para que la gente pueda interactuar de forma sencilla. Además, puede llegar a tener un alcance mucho más elevado     en función del poder de convocatoria.

-Seguridad sanitaria: en los eventos virtuales la seguridad sanitaria es completa. Los asistentes no tienen que relacionarse presencialmente con ninguna otra persona. En los eventos híbridos, la seguridad dependerá de la empresa organizadora.

-Ahorro en tiempo y flexibilidad: Al no haber desplazamientos, se ahorra una buena parte del tiempo en movilidad, además de que podemos conectarnos desde cualquier sitio y desde cualquier herramienta como ordenador, Tablet, móvil, etc.

-Impacto visual: por lo que respecta al impacto visual, nunca podrá compararse con el presencial, pero de forma híbrida tendremos que los asistentes presenciales tendrán un tipo de impacto y los virtuales otra, aunque también hay fórmulas para sorprender en eventos virtuales.

-Tiempo de preparación: tanto para un tipo de evento como para el otro, el tiempo de preproducción paradójicamente augmenta, ya que hay cosas que presencialmente se pueden cubrir con los audiovisuales, y que de repente hay que encontrar otra forma de implementarlo en formato virtual e híbrido.

 

Tanto por las opiniones de los participantes como por las tendencias, vemos que en la actualidad y en un futuro, tanto los eventos virtuales como los híbridos, pueden llegar a ser muy útiles. Ya que como hemos comentado anteriormente, hay gente les parece un formato más entretenido, más experiencial e innovador, y en consecuencia, les parece más fácil aprender contenidos mediante este tipo de eventos. Entonces, aquí vemos que realizar un evento virtual o híbrido, en muchas ocasiones (no en todas), es la mejor forma para llegar a tener más espectadores en el evento.

 

En definitiva, los eventos híbridos y los eventos virtuales son una alternativa viable actualmente, original e innovadora a la organización de acontecimientos, reuniones e incluso congresos.

 

En Ditec somos expertos tanto en la creación de eventos virtuales como en la de híbridos. Contacta con nuestro equipo de expertos para obtener información sin ningún tipo de compromiso.